What Does Your Audience Think About You?
Your brand represents who you are as a company. It’s what people think of when they hear your name or see your logo.
Your brand tells a story to your audience, and it’s important that it be the story you want to tell.
Brand Standards Guide
To accomplish this, your company needs to be able to control the narrative as much as possible. This means creating a brand standards guide for your company.
Brand standards ensure that everything is uniform throughout all of your content: what your logo looks like, what fonts and colors you use, image styles, your company’s voice, and more. All digital content you create and release should adhere to those standards.
Consistency
Keeping these elements uniform provides consistency in your content. This will make it easier for your audience to recognize your content at a glance and associate that particular set of aesthetics and messaging with your company.
Unifying Your Brand
gnooko can help you create a brand standards guide for your company. It can be a simple outline, or a detailed, in-depth style manual, depending on your company’s particular branding needs.
Your brand standards guide can even be adapted for non-digital or offline content as well. However you use them, brand standards will give your content a unifying look and feel that will help you spread your brand more effectively.