Insights Based Search – Are You Being Found? Known for Your Expertise?
What are your current and future clients typing into Google to find the information they need during different stages of their research?
Is your website appealing to your preferred audience? Are you being found on Google’s first page for the search terms they’re using? Does your audience know about your skills and expertise, and how you’re best equipped to help them?
We can help you with that.
Why do I need Search Engine Optimization (SEO)?
What’s the point of having an amazing website if no one can find it?
Effective Website Visibility
Search Engine Optimization (SEO) is the process of increasing a website’s visibility by having it rank higher on search engines—particularly Google. To understand how this works, think about what happens when YOU search for something on Google. You glance over the first few results to see if they look like they have what you want. If you don’t go to the first one, you probably at least click on one of the first top two or three. And you never go past the first page of results.
If you want to reach your audience, that’s where your website needs to show up in their searches. That’s where SEO comes in.
SEO will help you identify the keywords people are most frequently searching for with regards to your business, your industry, and other relevant topics. By building high quality content around those keywords, your website will rank higher in those searches and get it into that sweet spot – at the top of the search engine results page (SERP).
Attracting the Right Audience – Your Preferred Audience
Ranking highly on search engines provides you with a massive return for a relatively small cost. SEO draws greater attention to your website. Generating the right interest with the correct SEO will assist you in obtaining more and better clients. Simply drawing more people to your website isn’t enough. They need to be the right people: customers and potential customers, who are actually interested in buying what you have to sell. These are the types of website visitors that SEO helps you attract.
Today’s consumer is constantly researching the products and services they’re interested in, comparison shopping online to find exactly what they’re looking for. With the right SEO, your brand will become part of that research, helping you get on your customers’ radar and stay there.
Google and Search Is the New Business Card
At gnooko, we have extensive experience in search engine optimization tactics. We have our finger on the pulse of the ever-evolving algorithms of the most popular search engines. We can help you find the keywords that are of the most interest to your audience and build high quality content around them. We can then help you position that content to make it more visible to potential customers, particularly as they search for important keywords.