Website Analytics Essentials

Do you really know what’s happening with your website? How many visitors do you have in an average day? How about an average month? Which pages are visited most frequently? What search terms are bringing users to those pages?

These questions are essential to your website’s success. In order to answer them, you need to employ analytics. An analytic software application will help you understand exactly what’s going on with your website over time. It can help you answer the questions above, and many others. Then, once you have that analytics data at your disposal, you can use it to improve your website further, tailoring it to be more in line with what your audience responds to.

For example, let’s say you are a company that sells vacations. One day, you notice through your analytics dashboard a sudden spike in searches originating in the UK. What’s the reason for this surge, and how can you best exploit it? Looking deeper at your analytics report, you discover that your latest blog post uses the word “holiday” instead of “vacation”: a distinctly British thing to do. And thus you’ve opened yourself up to a whole new audience.

Using this data, you can more effectively tailor your content to the UK in the future. You might find that someone has replaced the word vacation, with “holiday” in certain areas of the website.

Analytics and Reporting

One of our goals at gnooko is to provide you with accurate analytics and reporting to help you tailor your marketing strategy. This includes both historical data and predictive analysis. By presenting important data in a clear, easy-to-understand format, we can help you get a better understanding of how your website’s performing related to your overall goals, and how you can use it to your advantage.