Identification and Qualification

Increasing website traffic and the number of preferred visitors to your website and the encouragement of Likes, Comments and Follows on your social media channels with relevant and compelling content are all important parts of digital marketing, but you can’t stop there.

You need to find ways of determining which of your visitors simply have a passing curiosity in your content, and which of them have a genuine interest in your products and/or services.

Then, once identified and qualified, you need an approach to take those that have genuine interest and turn them into qualified marketing and sales leads, which you you can nurture in the hope of converting them to sales.

The Right Audiences at the Right Time

An essential element of effective lead generation is targeting the right audiences at the right time, attracting that prospective preferred audience who have a genuine interest in your company.

Once you’ve done that, you need ways of encouraging them to sign up for more information. This can include offering white papers and other premium content written for them with their specific interests or problems in mind, encouraging them to sign up for your e-mail list, or simply prompting them to contact you with any questions.


gnooko can find the best ways to pinpoint a potential customer’s specific area of interest within your company, help you turn them into qualified leads, and then nurture those leads into sales.