Inbound Marketing Principles

The principles of inbound marketing have been around for some time now, though the term itself is most closely associated with digital marketing tactics. In outbound marketing, you cast your message out to as many people as possible, hoping some of them will want your products or services.

Nurture, Track and Follow-Up With Those Who Are Interested

Inbound marketing, on the other hand, is permission based. It’s about focusing on the people who are most likely to be interested in your company’s services and solutions and aiming your message at them, specifically. This means knowing your target audience, their issues, their challenges, opportunities at all stages of their research, buying journey and decision making stages.

What problems are they having, which your company is in a position to help solve? What keywords are they entering into Google to research these problems at different stages of the buying cycle? What kind of content are they most likely to consume? What social media platforms are they on? What’s the most effective way of reaching them?

Client and Future Client Interview – Persona and Insights Development

The better you understand the audience, the more effectively you’ll be able to target them with inbound content. gnooko can help you gather and analyze audience data, build buyer personas, and create content that’s specifically designed to reach your customers and draw them to your company.