Website Conversion Essentials
Website or lead capture forms can be an excellent opportunity to convert a website visitor to a qualified lead, sometimes very quickly. A website form is a critical component of your lead generation strategy, especially on landing pages.
Not all forms are created equal. Asking the right questions at the right time is instrumental in gathering information and beginning the lead conversion process for visitors who want more than just information. This doesn’t mean you should ask too many questions… start with their first and last name, email address, and how you can help them.
Over the course of future visits, you can gradually pose additional questions, acquiring more information and creating a more complete picture of who each lead is, what they’re interested in, and how best you can help them.
The website form can also trigger lead nurturing workflows and record their permission-based requests for anti-spam legislation purposes.