What Makes Us Different?
In addition to our decades of business development expertise, a client once told us that one of our biggest differentiators is that we can “speak sales.”
We pride ourselves in being not only knowledgeable but conversant in digital marketing technology.
Our background is in business development and solution based sales, and we’ve been bringing that problem-based expertise with us into the digital realm for almost 10 years.
We use this approach to understand your business and its needs thoroughly before rushing into a solution.
I hear too often from clients and potential clients that many digital marketers are recommending solutions without fully understanding a client’s mindset, their audience, or the overall challenges they face in their business.
Without that understanding, you end up with a cookie cutter solution instead of one that’s tailored to your specific needs.
During our initial business discussion with you, we’ll ask a number of non-technical, non-digital, and non-marketing questions.
This helps us get a better sense of who you are as a company and what you’re about, including your current clients, preferred clients, goals for the future, and more.
Once we’re able to understand your environment in greater detail, we can proceed to the more technical issues of digital marketing strategy.