Strategy and Audience Based Website Copy
Prior to writing any custom and original website copy we want to know who will most likely be reading this content. Who is the audience? Are we writing for the right audience? Where are they and at what stage are they within their research, buying journey or decision making lifecycles? Our persona insights fuel our key words and key phrases for website copy that is Google-friendly and effective for search marketing and search engine optimization (SEO).
Writing and Copy Workflow Management
Our writers are selected based upon the best customer fit, project type, audience, client focus, and other criteria. We also lead the content initiative ourselves and ensure that the copy matches your strategy and audience’s interests.