Do You Have a Digital Marketing Strategy?
In order to succeed in digital marketing, it’s important to have an overarching strategy, which unites your efforts and aligns with your business goals. But how do you build an effective digital marketing strategy? What does it entail, and how can you be sure of success?
If you’re at all confused about what a strategy is, or how to implement one in your company, then you need to download our new white paper, The Anatomy of an Effective Digital Marketing Strategy. It covers every aspect of developing and implementing your strategy, including…
- The difference between a strategy and a plan (and why you need both)
- How to perform an audit of your current marketing resources
- How to align your marketing strategy with your overall business strategy
- How to create content and develop a social media presence
- How to analyze and optimize your strategy over time, to increase your success