Digital Marketing Strategy
Before we talk about a website and other digital tactics, we want to learn about your business. As your digital business partner, we want to ensure that we are focusing our digital efforts on the right business strategy for you, which will include targeting the right audience at the right time in the right way.
Persona Development and Audience Segmentation
Trying to market or sell to too broad of an audience, without understanding your future client’s needs and behaviors, during their buying journey, can end up wasting valuable resources and sharing your message with an audience who may not be interested in your services or solutions. Insights based persona development can help you understand your audience in greater detail, which will make it much more effective to market and sell to them directly.
Once we understand what’s important to your audience, we can start marketing to them. One approach is with insights based content marketing: from blog posts to infographics to white papers and eBooks, and more. By posting content on your website based on what they’re looking for at each stage of the buying journey, we can help you guide them all the way through their market research and decision-making stages.
Website Design and Development
Once we understand your overall goals, your business and objectives, your audience and their behavior we can develop a strategy and a plan. We’ll help you design and build a website with both aesthetic appeal and functionality, that’s easy to navigate and will help with lead generation. We’ll also help you build an e-mail list: not just a bunch of random names, but people who have a genuine interest in your company and products or services. This way, you can not only connect with your audience more effectively, but also avoid strict anti-spam laws, such as Canadian Anti-Spam Legislation (CASL) and the U.S.’s CAN-SPAM.
What are your current and future clients typing into Google to find the information they need during the different stages of their research? Is your website appealing to your preferred audience? Are you being found on Google’s first page for the search terms your future clients are using? Does your audience know about your skills and expertise, and how you’re best equipped to help them?
You wrote a great piece of content, a white paper or a blog post—optimized it for relevant keywords, and posted it to your site. Now you need to get people to see it. There are a variety of ways of promoting your content, one of the most popular and most effective is through social media. We can help you select the best social platforms that fit your strategy, audience and resources.
There are well over 5,000 marketing technology solutions available. Choosing one to implement in your business can be a little intimidating. That’s where we come in, we can work with you and help you decide which strategy, approach, and technology best fits with your mindset, goals, growth plans, and preferred clients.
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