DIGITAL MARKETING

Rob Burns’ Marketing Technology Solutions and Research

In addition to having a diverse sales and management background and digital marketing specialization, Rob’s information technology background helps him help clients adopt new technologies when required.

No one digital marketing provider can know it all, there are over 5000 different digital marketing technologies available. Having an experienced, problem solving and solutions based approach and methods to marketing technology adoption is critical when researching unique solutions for unique client requirements.

Digital Marketing Skills, Expertise and Education

Rob Burns’ clients benefit from his digital marketing educational investment by having a tenured business executive who also has current digital marketing knowledge which Rob has integrated with his business, sales and business development approaches.

Rob has made significant investments in his digital marketing knowledge, with certifications, accreditations from Ivy League and leading educational institutions, including Rutgers University, Harvard and Cornell.

Keeping up-to-date with digital transformation can be daunting for Rob’s clients. Rob continues to complement his digital marketing education and knowledge base with numerous and continuous on-line and off-line course and certifications. Rob is recognized and known amongst his digital marketing peers and can often be found networking and discussing digital strategy at many U.S. and Canadian digital marketing conferences.

Rob’s clients have a resource that has “been there done that” in a diverse experience and expertise skillset. During Rob’s career, he has become known as an accomplished business development executive with a proven track record in technology and consulting, digital marketing, sales, account management, sales management, and more.

Rob has filled a variety of different roles during his extensive career. Most recently, and prior to gnooko digital marketing, he served as Vice President of Digital Marketing for MicroAge Canada, where he led many successful business development and digital marketing initiatives.

Educational Institutions

• Cornell University - Data-Driven Marketing Certificate, 2015
• Cornell University - Marketing Strategy Certificate, 2015
• Rutgers Business School - Mini-MBA™: *Advanced Marketing Certificate, 2015
• Rutgers Business School - Mini-MBA™: Integrated Marketing Communications (IMC) Certificate, 2015
• Rutgers Business School - Mini-MBA™: Digital Marketing Certificate, 2015
• Harvard University - Digital Marketing: Social Media and Online Strategies, 2014
• Rutgers Business School - Mini-MBA™: Social Media Marketing, 2013
• University of Toronto - E-Business: Virtual Reality on the Web, 2000
• University of Toronto - E-Business: Branding on the Internet, 2000
• University of Toronto - E-Business: Web Site Implementation & Management, 2000
• University of Toronto - E-Business: An Introduction to E-Business, 2000
• University of Toronto - E-Business: Strategies for a Web Presence, 2000
• University of Toronto - Internet Search and Retrieval Strategies, 2000
• IBM Canada Limited - E-Business: Essentials of Java e-Business, 1999
• IBM Canada Limited - Application Framework for e-Business: Designing Integrated Solutions, 1999
• IBM Canada Limited - Application Framework for e-Business: Selling Workshop, 1999
• IBM Canada Limited - Web Marketing, Advertising and Statistics for e-Business, 1999

*One of five to complete the Rutgers Advanced Marketing Strategy Certificate and the only Canadian to complete this program.

On-Line Continuing Education

• MarketingProfs University - Marketing Writing Bootcamp, 2017
• MarketingProfs University - Marketing Project Management Essentials, 2017
• BuyerPersona Institute - Buyer Persona Masterclass Workshop, 2017
• MarketingProfs University - Search Marketing School, 2016
• MarketingProfs University - Marketing Writing Bootcamp, 2016
• MarketingProfs University - Marketing Measurement & Analytics, 2016
• MarketingProfs University - Marketing Project Management Essentials, 2016
• MarketingProfs University - Content Marketing Course, 2015
• MarketingProfs University - Optimizing Content for Search and Mobile, 2015
• MarketingProfs University - Value Propositions and Positioning, 2015
• MarketingProfs University - Email Marketing Master Course, 2015
• HubSpot Academy - HubSpot Fundamentals Course, 2015
• MarketingProfs University - Marketing Technology: Tips, Tools, & Tactics, 2015
• MarketingProfs University - Marketing Measurement & Analytics, 2015
• BuyerPersona Institute - Buyer Persona Masterclass Workshop, 2014
• MarketingProfs University - Email Marketing Master Course, 2014
• MarketingProfs University - Content Marketing Course, 2014
• MarketingProfs University - Search Marketing School, 2014
• HubSpot Academy - Inbound Content Training, 2014
• MarketingProfs University - B2B Marketing Forum, 2014
• MarketingProfs University - Marketing Writing Bootcamp, 2014
• Social Media Examiner - Social Media Success Summit, 2014
• MarketingProfs University - Marketing Measurement & Analytics, 2014
• MarketingProfs University - Social Media Marketing Course, 2013
• MarketingProfs University - Content Marketing Course, 2013
• HubSpot Academy - Inbound Marketing Certification, 2013
• Social Media Examiner - Social Media Success Summit, 2013
• MarketingProfs University - Search Marketing School, 2013
• MarketingProfs University - Marketing Writing Bootcamp, 2013
• MarketingProfs University - Intensive Workshop on Marketing Writing, 2013
• MarketingProfs University - Building Game-Changing Buyer Personas, 2013
• IBM - Social Media Boot Camp, 2013
• Social Media Examiner - Content Success Summit, 2013
• MarketingProfs University - Presentations: Inform, Persuade, and Inspire, 2013
• Linked University – LinkedIn Professional Course, 2012
• MarketingProfs University - Marketing Writing Bootcamp, 2012
• MarketingProfs University - B2B Lead Roundup, 2012
• MarketingProfs University - Search Marketing School, 2012
• MarketingProfs University - Websites That Work, 2012
• MarketingProfs University - Social Media Marketing, 2012
• Social Media Examiner - Social Media Success Summit, 2012
• Social Media Examiner - Blogging Fundamentals for Business: An Online Business-Building Workshop, 2012
• Social Media Examiner - Social Media Success Summit, 2011
• Social Media Examiner - Facebook Success Summit, 2011
• Forward Progress - LinkedIn Accelerated Sales Program & Coaching Series, 2010
• Forward Progress - Facebook Business Page Setup and Promotion Techniques, 2010
• Social Media Examiner - Facebook Success Summit, 2010

Canadian Anti-Spam Legislation – CASL Specialization 

• Bennett Jones LLP, Presentation: Anti-Spam Summit Canadian Anti-Spam Legislation – CASL
• Blake, Cassels & Graydon LLP, Webinar: “Get Ready for Canada's New Anti-Spam Law” - CASL
• Direct Marketing Association of Canada, Workshop: Canadian Anti-Spam Legislation – CASL
• Eloqua, Anti-Spam Webcast: Canadian Anti-Spam Legislation – CASL

Conferences

• Social Media Examiner - Social Media Marketing World San Diego, 2015
• HubSpot - Inbound14 Conference Boston, 2014
• MarTech Marketing Technology Conference Boston, 2014
• Social Media Examiner - Social Media Marketing World San Diego, 2014
• HubSpot – Inbound14 Conference Boston, 2014
• MarketingProfs - B2B Marketing Forum Boston, 2013
• Social Media Examiner - Social Media Marketing World San Diego, 2013
• MarketingProfs - B2B Marketing Forum Boston, 2012

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